{
  "market": "Good Morning Belfast",
  "updated": "2026-06-15",
  "purpose": "Build-ready source, coverage and sponsor seed for a future Good Morning Belfast newsletter scaffold. Internal prep only.",
  "launchBoundary": "Do not buy domains, create public posts, contact sponsors, collect payment, reserve inventory or send subscriber email without fresh editorial approval.",
  "languageRisk": "Low: English-first operation with normal UK/Ireland source handling. Use extra care on Northern Ireland political, policing and public-safety wording.",
  "domainCandidates": [
    "goodmorningbelfast.co.uk",
    "goodmorningbelfast.com"
  ],
  "coverage": "Belfast, Lisburn, Holywood, Bangor commuter belt and nearby North Down context where it improves reader utility.",
  "researchBasis": [
    {
      "name": "Belfast City Council news",
      "url": "https://www.belfastcity.gov.uk/news",
      "use": "Council announcements, consultations, regeneration and service-update source proof."
    },
    {
      "name": "Belfast City Council meetings",
      "url": "https://minutes.belfastcity.gov.uk/",
      "use": "Committee, agenda, minutes and decision-record source proof."
    },
    {
      "name": "Visit Belfast what's on",
      "url": "https://visitbelfast.com/whats-on/",
      "use": "Events, visitor economy and weekend-planning source proof."
    },
    {
      "name": "Translink service updates",
      "url": "https://www.translink.co.uk/service-updates",
      "use": "Rail, Metro, Glider and Ulsterbus travel-disruption source proof."
    }
  ],
  "coverageLanes": [
    {
      "name": "Belfast city centre and Cathedral Quarter",
      "slug": "belfast-city-centre-cathedral-quarter",
      "focus": "council decisions, hospitality, venues, offices, retail, hotels, weekend footfall and city-centre travel disruption",
      "checks": [
        "Belfast City Council news",
        "Belfast City Council meetings",
        "NI Planning Portal",
        "Translink service updates",
        "Visit Belfast what's on"
      ],
      "sponsorFit": [
        "restaurants and bars",
        "theatres and venues",
        "hotels",
        "professional services"
      ]
    },
    {
      "name": "Queen's Quarter, Stranmillis and Botanic",
      "slug": "queens-quarter-stranmillis-botanic",
      "focus": "university news, student services, cultural venues, rail and bus links, parks, schools and local food-and-drink demand",
      "checks": [
        "Queen's University Belfast news",
        "Ulster University news",
        "Translink service updates",
        "PSNI latest news",
        "Met Office Belfast forecast"
      ],
      "sponsorFit": [
        "student services",
        "training providers",
        "cafes",
        "gyms and clinics"
      ]
    },
    {
      "name": "East Belfast, Titanic Quarter and Holywood",
      "slug": "east-belfast-titanic-quarter-holywood",
      "focus": "waterfront development, visitor economy, airport and commuter context, schools, events, property and family services",
      "checks": [
        "NI Planning Portal",
        "Ards and North Down Borough Council",
        "George Best Belfast City Airport",
        "Visit Belfast Titanic Quarter guide",
        "Translink service updates"
      ],
      "sponsorFit": [
        "visitor attractions",
        "property and relocation",
        "family services",
        "restaurants and cafes"
      ]
    },
    {
      "name": "Lisburn, Malone and south Belfast commuter belt",
      "slug": "lisburn-malone-south-belfast-commuter-belt",
      "focus": "affluent commuter services, schools, rail, roads, planning, family activities, clinics and premium home services",
      "checks": [
        "Lisburn and Castlereagh City Council",
        "NI Planning Portal",
        "Translink service updates",
        "Met Office Belfast forecast",
        "PSNI latest news"
      ],
      "sponsorFit": [
        "schools and tutors",
        "estate agents",
        "home improvement",
        "private clinics"
      ]
    },
    {
      "name": "Bangor and North Down context",
      "slug": "bangor-north-down-context",
      "focus": "coastal rail, weekend events, commuter disruption, schools, tourism and sponsor spillover beyond the city core",
      "checks": [
        "Ards and North Down Borough Council",
        "Translink service updates",
        "PSNI latest news",
        "Met Office Belfast forecast",
        "Visit Belfast what's on"
      ],
      "sponsorFit": [
        "coastal hospitality",
        "family attractions",
        "home services",
        "visitor economy"
      ]
    }
  ],
  "sourceRegistrySeed": [
    {
      "category": "Council",
      "priority": "core",
      "name": "Belfast City Council news",
      "url": "https://www.belfastcity.gov.uk/news",
      "use": "Civic announcements, consultations, regeneration and service updates.",
      "proofGate": "Check article dates, council ownership and Belfast-area relevance before use."
    },
    {
      "category": "Democracy",
      "priority": "core",
      "name": "Belfast City Council meetings",
      "url": "https://minutes.belfastcity.gov.uk/",
      "use": "Agendas, minutes, decisions and committee papers.",
      "proofGate": "Use exact committee names, meeting dates and paper titles; do not infer decisions from agenda labels."
    },
    {
      "category": "Democracy",
      "priority": "high",
      "name": "Belfast City Council webcasts and audio",
      "url": "https://www.belfastcity.gov.uk/Council/Your-Council/Council-webcasts-and-audio",
      "use": "Live and archived council meeting route.",
      "proofGate": "Use as a verification route, not as a substitute for published minutes."
    },
    {
      "category": "Planning",
      "priority": "core",
      "name": "NI Planning Portal",
      "url": "https://planningregister.planningsystemni.gov.uk/",
      "use": "Planning applications, comments, decisions and development-record checks.",
      "proofGate": "Portal workflows may resist deep links; verify references, addresses, status and dates manually."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "Translink service updates",
      "url": "https://www.translink.co.uk/service-updates",
      "use": "Rail, Metro, Glider and Ulsterbus disruption for daily travel utility.",
      "proofGate": "Require timestamped same-day checks or conservative wording for disruption claims."
    },
    {
      "category": "Safety",
      "priority": "high",
      "name": "PSNI latest news",
      "url": "https://www.psni.police.uk/latest-news",
      "use": "Police appeals and public-safety notices.",
      "proofGate": "Filter manually by area, preserve police wording and avoid inflammatory framing."
    },
    {
      "category": "Weather",
      "priority": "core",
      "name": "Met Office Belfast forecast",
      "url": "https://www.metoffice.gov.uk/weather/forecast/gcey9wd4q",
      "use": "Daily weather, warnings and event or travel context.",
      "proofGate": "Use Met Office warnings pages for severe-weather claims."
    },
    {
      "category": "Events",
      "priority": "high",
      "name": "Visit Belfast what's on",
      "url": "https://visitbelfast.com/whats-on/",
      "use": "Weekend planning, events, visitor economy and sponsor timing.",
      "proofGate": "Recheck event date, venue, organiser and ticket status before publication."
    },
    {
      "category": "Visitor economy",
      "priority": "high",
      "name": "Visit Belfast Titanic Quarter guide",
      "url": "https://visitbelfast.com/explore/city-areas/titanic-quarter/",
      "use": "Visitor attractions, Maritime Mile context and sponsor discovery.",
      "proofGate": "Treat as discovery; verify advertiser claims and availability on venue pages."
    },
    {
      "category": "Education",
      "priority": "high",
      "name": "Queen's University Belfast news",
      "url": "https://www.qub.ac.uk/News/",
      "use": "University news, public lectures, research, students and city-economy context.",
      "proofGate": "Separate university PR from resident utility and avoid implying endorsement."
    },
    {
      "category": "Education",
      "priority": "high",
      "name": "Ulster University news",
      "url": "https://www.ulster.ac.uk/news",
      "use": "Belfast campus, skills, events and student-service context.",
      "proofGate": "Confirm Belfast relevance before using wider university updates."
    },
    {
      "category": "Health",
      "priority": "high",
      "name": "Belfast Health and Social Care Trust news",
      "url": "https://belfasttrust.hscni.net/news/",
      "use": "Hospital and health-service changes.",
      "proofGate": "Avoid medical advice; link to official pages and preserve official wording."
    },
    {
      "category": "Council",
      "priority": "medium",
      "name": "Lisburn and Castlereagh City Council",
      "url": "https://www.lisburncastlereagh.gov.uk/news",
      "use": "South Belfast commuter-belt context when it affects reader utility.",
      "proofGate": "Do not stretch Lisburn items into Belfast-specific claims without a clear connection."
    },
    {
      "category": "Council",
      "priority": "medium",
      "name": "Ards and North Down Borough Council",
      "url": "https://www.ardsandnorthdown.gov.uk/news",
      "use": "Holywood, Bangor and North Down commuter or weekend context.",
      "proofGate": "Use only where the item improves Belfast commuter, visitor or sponsor utility."
    }
  ],
  "sponsorProspectSeed": [
    {
      "segment": "City-centre hospitality, bars, restaurants and venues",
      "why": "Cathedral Quarter, city-centre events and weekend footfall create high-frequency morning planning use cases.",
      "firstOffer": "Weekend Belfast guide sponsor",
      "proofGate": "Named prospects require current booking pages, event dates, opening hours and offer terms before outreach approval."
    },
    {
      "segment": "Hotels, aparthotels, visitor attractions and tours",
      "why": "Visitor economy and Titanic Quarter demand support Friday/weekend placement and referral-prize inventory.",
      "firstOffer": "Visitor weekend block sponsor",
      "proofGate": "Verify availability, ticket terms, accessibility details and sponsor landing pages before copy."
    },
    {
      "segment": "Property, relocation and professional services",
      "why": "Regeneration, commuting and affluent south/east Belfast areas support higher-value service advertisers.",
      "firstOffer": "City launch bundle",
      "proofGate": "No valuation, investment-return or regulated-advice claims without compliance review."
    },
    {
      "segment": "Universities, training, student services and skills providers",
      "why": "Queen's Quarter, Ulster University and Belfast campus activity support recurring student and skills sponsor lanes.",
      "firstOffer": "Student and skills utility sponsor",
      "proofGate": "Avoid university endorsement language; verify dates, eligibility and campus relevance."
    },
    {
      "segment": "Schools, tutors, clinics, gyms and family services",
      "why": "South Belfast, Lisburn commuter areas and North Down context provide strong family-service and appointment-led demand.",
      "firstOffer": "Neighbourhood utility sponsor",
      "proofGate": "Verify service area, qualifications, safeguarding-sensitive claims and booking route before approval."
    }
  ],
  "firstBuildTasks": [
    "Scaffold newsletters/good-morning-belfast from the generated-market template.",
    "Seed data-sources/source-registry.json from sourceRegistrySeed and verify portal routes manually.",
    "Add coverage pages for city centre/Cathedral Quarter, Queen's Quarter, East Belfast/Titanic Quarter, south Belfast/Lisburn and Bangor/North Down context.",
    "Draft sponsor inventory, prospect segments, proof ledger and approval-gated outreach copy.",
    "Prepare Products page keyword seeds for Belfast maps, Titanic Quarter, Queen's Quarter, walking guides, local history, commuter essentials and weekend visitor planning.",
    "Add Facebook/social launch pack as draft-only, with no public posting before approval.",
    "Run npm run issue:build, npm run website:build and npm run website:check before any commit in the Belfast scaffold."
  ]
}