{
  "market": "Good Morning Exeter",
  "updated": "2026-06-16",
  "purpose": "Build-ready source, coverage and sponsor seed for a future Exeter newsletter scaffold. Internal prep only.",
  "launchBoundary": "Do not buy domains, create public posts, contact sponsors, collect payment, reserve inventory or send subscriber email without fresh editorial approval.",
  "languageRisk": "Low: English-first operation with normal UK source handling.",
  "domainCandidates": [
    "goodmorningexeter.co.uk",
    "goodmorningexeter.com"
  ],
  "coverage": "Exeter city centre, St Thomas, Heavitree, Topsham, St Leonard's, Pennsylvania, Pinhoe, Sowton, Cranbrook, university and hospital corridors, plus East Devon commuter context when useful.",
  "researchBasis": [
    {
      "name": "Exeter City Council planning services",
      "url": "https://exeter.gov.uk/planning-services/",
      "use": "Planning applications, policy, committee routing and civic source proof."
    },
    {
      "name": "Exeter City Council Planning Committee",
      "url": "https://committees.exeter.gov.uk/mgCommitteeDetails.aspx?ID=116",
      "use": "Agendas, minutes, reports and decision records for planning-led public record items."
    },
    {
      "name": "Devon County Council roads and transport",
      "url": "https://www.devon.gov.uk/roads-and-transport/",
      "use": "Roadworks, highways, school-run disruption, transport planning and resident-service checks."
    },
    {
      "name": "Visit Exeter",
      "url": "https://www.visitexeter.com/",
      "use": "Official visitor, events, weekend and rail-itinerary discovery."
    },
    {
      "name": "Devon and Cornwall Police news",
      "url": "https://news.devon-cornwall.police.uk/",
      "use": "Police appeals, public safety and traffic-watch discovery requiring cautious wording."
    }
  ],
  "coverageLanes": [
    {
      "name": "City centre, Quayside and Cathedral Yard",
      "slug": "city-centre-quayside-cathedral-yard",
      "focus": "council decisions, evening economy, shops, venues, visitor footfall, planning, safety and parking",
      "checks": [
        "Exeter City Council news",
        "Exeter City Council planning services",
        "Exeter Planning Committee",
        "Visit Exeter events",
        "Devon and Cornwall Police news"
      ],
      "sponsorFit": [
        "restaurants and cafes",
        "independent retail",
        "venues and attractions",
        "hotels",
        "professional services"
      ]
    },
    {
      "name": "St Thomas, Marsh Barton and Alphington",
      "slug": "st-thomas-marsh-barton-alphington",
      "focus": "west Exeter services, retail parks, roads, rail, planning, trades, family services and business parks",
      "checks": [
        "Exeter planning applications",
        "Devon County Council roadworks",
        "National Rail Exeter stations",
        "Devon and Cornwall Police news",
        "Met Office Exeter forecast"
      ],
      "sponsorFit": [
        "home services",
        "car dealers and garages",
        "retail parks",
        "gyms and clinics",
        "trades"
      ]
    },
    {
      "name": "Heavitree, Wonford and hospital corridor",
      "slug": "heavitree-wonford-hospital-corridor",
      "focus": "hospital access, health services, schools, parks, road pressure, housing and family utility",
      "checks": [
        "Royal Devon University Healthcare NHS Foundation Trust news",
        "Exeter City Council planning services",
        "Devon County Council roads and transport",
        "Devon and Cornwall Police news",
        "Met Office Exeter forecast"
      ],
      "sponsorFit": [
        "clinics and dentists",
        "physios and wellbeing",
        "family services",
        "schools and tutors",
        "commuter offers"
      ]
    },
    {
      "name": "University, Pennsylvania and Stoke Hill",
      "slug": "university-pennsylvania-stoke-hill",
      "focus": "student life, campus events, research with local impact, buses, rentals, safety and neighbourhood pressure",
      "checks": [
        "University of Exeter news",
        "Exeter City Council planning services",
        "Stagecoach South West service updates",
        "Devon and Cornwall Police news",
        "National Rail Exeter stations"
      ],
      "sponsorFit": [
        "student services",
        "lettings and property",
        "training and graduate hiring",
        "cafes and takeaways",
        "gyms"
      ]
    },
    {
      "name": "Topsham, Countess Wear and Exe Estuary",
      "slug": "topsham-countess-wear-exe-estuary",
      "focus": "estuary travel, visitor economy, independent hospitality, river and weather context, planning and weekend trips",
      "checks": [
        "Exeter City Council planning services",
        "Visit Exeter events",
        "Great Western Railway updates",
        "Met Office Exeter forecast",
        "Devon County Council roadworks"
      ],
      "sponsorFit": [
        "restaurants and pubs",
        "visitor attractions",
        "outdoor and cycling retailers",
        "estate agents",
        "boutique stays"
      ]
    },
    {
      "name": "Pinhoe, Sowton, Cranbrook and East Devon commuter edge",
      "slug": "pinhoe-sowton-cranbrook-east-devon",
      "focus": "growth, employment parks, buses, rail, airport, schools, planning and East Devon commuter utility",
      "checks": [
        "East Devon District Council planning context",
        "Devon County Council roads and transport",
        "Exeter Airport passenger information",
        "Great Western Railway updates",
        "Stagecoach South West service updates"
      ],
      "sponsorFit": [
        "recruiters",
        "business parks",
        "family services",
        "home services",
        "airport and travel services"
      ]
    }
  ],
  "sources": [
    {
      "category": "Council",
      "priority": "core",
      "name": "Exeter City Council",
      "url": "https://exeter.gov.uk/",
      "use": "Council services, consultations, resident notices, licensing-adjacent context and civic source proof.",
      "proofGate": "Confirm exact page, publication date and neighbourhood relevance before using claims."
    },
    {
      "category": "Planning",
      "priority": "core",
      "name": "Exeter City Council planning services",
      "url": "https://exeter.gov.uk/planning-services/",
      "use": "Planning applications, planning policy, building control and public-comment routes.",
      "proofGate": "Verify application reference, address, consultation deadline and decision status from the official register."
    },
    {
      "category": "Democracy",
      "priority": "core",
      "name": "Exeter Planning Committee",
      "url": "https://committees.exeter.gov.uk/mgCommitteeDetails.aspx?ID=116",
      "use": "Planning committee agendas, reports, minutes, recordings and decision records.",
      "proofGate": "Do not infer decisions from agenda listings; quote exact meeting date, item and document source."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "Devon County Council roads and transport",
      "url": "https://www.devon.gov.uk/roads-and-transport/",
      "use": "Roadworks, highways, parking, transport planning and resident travel services.",
      "proofGate": "Same-day disruption needs current page proof, location, road name and timestamp."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "Devon roadworks map",
      "url": "https://www.devon.gov.uk/roads-and-transport/traffic-information/roadworks/",
      "use": "Current and planned roadworks affecting school-run, commuter and weekend movement.",
      "proofGate": "Recheck map state on publication morning; do not rely on stale screenshots."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "Great Western Railway service updates",
      "url": "https://www.gwr.com/travel-information/travel-updates/check-your-journey",
      "use": "Rail disruption and planned engineering affecting Exeter St Davids, Exeter Central, St Thomas and Topsham routes.",
      "proofGate": "Use route-specific current status and National Rail cross-checks for disruption claims."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "Stagecoach South West service updates",
      "url": "https://www.stagecoachbus.com/service-updates/serviceupdatesarticle",
      "use": "Bus disruption, diversions and service changes across Exeter and East Devon corridors.",
      "proofGate": "Confirm route number, direction, dates and operator wording before publication."
    },
    {
      "category": "Transport",
      "priority": "medium",
      "name": "National Rail Exeter stations",
      "url": "https://www.nationalrail.co.uk/stations/",
      "use": "Station facilities, live trains and disruption context for Exeter St Davids, Central, St Thomas, Pinhoe and Topsham.",
      "proofGate": "Use station-specific pages and current live status on publication day."
    },
    {
      "category": "Safety",
      "priority": "high",
      "name": "Devon and Cornwall Police news",
      "url": "https://news.devon-cornwall.police.uk/",
      "use": "Police appeals, public-safety notices and Exeter neighbourhood updates.",
      "proofGate": "Use exact police terminology, timestamps and locations; avoid naming suspects beyond official wording."
    },
    {
      "category": "Safety",
      "priority": "medium",
      "name": "Devon and Cornwall Police Traffic Watch",
      "url": "https://news.devon-cornwall.police.uk/traffic-watch/",
      "use": "Live traffic and incident discovery where the public page is functioning.",
      "proofGate": "Because the page refreshes frequently, same-day items need a second current proof source before publication."
    },
    {
      "category": "Weather",
      "priority": "core",
      "name": "Met Office Exeter forecast",
      "url": "https://weather.metoffice.gov.uk/forecast/gbvnwzd3d",
      "use": "Morning weather, warnings, pollen, UV and outdoor-event context.",
      "proofGate": "Use Met Office warnings pages for severe-weather claims."
    },
    {
      "category": "Events",
      "priority": "core",
      "name": "Visit Exeter",
      "url": "https://www.visitexeter.com/",
      "use": "Official events, visitor economy, weekend planning and rail-itinerary discovery.",
      "proofGate": "Confirm event date, venue, organiser and ticket state on organiser or venue pages."
    },
    {
      "category": "Education",
      "priority": "high",
      "name": "University of Exeter news",
      "url": "https://www.exeter.ac.uk/news/",
      "use": "University, student, public lecture, research and campus-impact context.",
      "proofGate": "Keep copy resident-useful; avoid turning institutional PR into filler."
    },
    {
      "category": "Health",
      "priority": "high",
      "name": "Royal Devon University Healthcare NHS Foundation Trust news",
      "url": "https://www.royaldevon.nhs.uk/news/",
      "use": "Royal Devon and Wonford corridor service notices, public-health context and hospital updates.",
      "proofGate": "Use exact NHS wording; do not turn service updates into medical advice."
    },
    {
      "category": "Travel",
      "priority": "medium",
      "name": "Exeter Airport passenger information",
      "url": "https://www.exeter-airport.co.uk/",
      "use": "Airport access, passenger notices and East Devon travel context.",
      "proofGate": "Same-day disruption needs direct current proof from airport, airline or operator pages."
    },
    {
      "category": "Council",
      "priority": "medium",
      "name": "East Devon District Council",
      "url": "https://eastdevon.gov.uk/",
      "use": "Cranbrook, airport-edge, planning and commuter-context discovery outside Exeter city boundary.",
      "proofGate": "Label East Devon items clearly and use only when relevant to Exeter readers."
    }
  ],
  "sponsorInventorySeed": [
    {
      "package": "Founding Exeter Morning Sponsor",
      "draftPrice": "GBP175",
      "placement": "Top issue placement, one day",
      "bestFit": "local services, clinics, hospitality, professional services"
    },
    {
      "package": "Exeter Weekend Guide",
      "draftPrice": "GBP275",
      "placement": "Friday issue plus weekend web slot",
      "bestFit": "restaurants, venues, attractions, hotels and family activities"
    },
    {
      "package": "Exeter Commuter Utility Sponsor",
      "draftPrice": "GBP250",
      "placement": "travel block plus issue mention",
      "bestFit": "rail-adjacent cafes, coworking, gyms, parking, cycling and commuter services"
    },
    {
      "package": "University and Hospital Corridor Sponsor",
      "draftPrice": "GBP325",
      "placement": "coverage page plus two issue mentions",
      "bestFit": "student services, rentals, clinics, recruiters and training providers"
    },
    {
      "package": "Exeter Launch Month Bundle",
      "draftPrice": "GBP500",
      "placement": "four issue placements in 30 days",
      "bestFit": "property, visitor economy, education, home services and professional services"
    }
  ],
  "firstBuildTasks": [
    "Run a three-morning source-volume proof across council, planning, roads, rail, buses, police, weather, university, NHS and events.",
    "Confirm at least 12 usable source-backed items per issue before scaffolding a repo.",
    "Check whether East Devon commuter coverage helps or dilutes the Exeter promise.",
    "Use the sponsor inventory seed only as static internal prep until outreach or payments are approved."
  ]
}