{
  "market": "Good Morning Leeds",
  "updated": "2026-06-17",
  "purpose": "Build-ready source, coverage and sponsor seed for a future Leeds newsletter scaffold. Internal prep only.",
  "launchBoundary": "Do not buy domains, create public posts, contact sponsors, collect payment, reserve inventory or send subscriber email without fresh editorial approval.",
  "languageRisk": "Low: English-first operation with normal local naming QA for wards, universities, hospitals and West Yorkshire transport bodies.",
  "domainCandidates": [
    "goodmorningleeds.co.uk",
    "goodmorningleeds.com"
  ],
  "coverage": "Leeds, Headingley, Hyde Park, Chapel Allerton, Roundhay, Horsforth, Pudsey, Morley, Otley, Rothwell, the city-centre waterfront and selected West Yorkshire commuter context when useful.",
  "researchBasis": [
    {
      "name": "ONS Census 2021 Leeds population change",
      "url": "https://www.ons.gov.uk/visualisations/censuspopulationchange/E08000035/",
      "use": "Population-growth and market-sizing baseline; treat as dated Census 2021 proof only."
    },
    {
      "name": "Leeds City Council newsroom",
      "url": "https://news.leeds.gov.uk/news/",
      "use": "Council announcements, consultations, service changes, culture and city-economy updates."
    },
    {
      "name": "Leeds City Council planning applications",
      "url": "https://www.leeds.gov.uk/planning/planning-permission/view-and-comment-on-planning-applications",
      "use": "Planning applications, comments, decisions and development-record discovery."
    },
    {
      "name": "West Yorkshire Combined Authority transport",
      "url": "https://www.westyorks-ca.gov.uk/transport/",
      "use": "Transport policy, bus, rail, mass-transit and active-travel context."
    },
    {
      "name": "LeedsBID",
      "url": "https://www.leedsbid.co.uk/",
      "use": "City-centre business improvement, advertiser-density proof, public realm and event discovery."
    }
  ],
  "coverageLanes": [
    {
      "name": "Leeds city centre, civic quarter and waterfront",
      "slug": "city-centre-civic-quarter-waterfront",
      "focus": "council records, planning, business district activity, retail, hospitality, offices, venues, public realm and travel disruption",
      "checks": [
        "Leeds City Council newsroom",
        "Leeds planning applications",
        "LeedsBID",
        "West Yorkshire Combined Authority transport",
        "National Rail Leeds"
      ],
      "sponsorFit": [
        "restaurants and bars",
        "theatres and venues",
        "professional services",
        "retail",
        "hotels"
      ]
    },
    {
      "name": "Headingley, Hyde Park and university corridor",
      "slug": "headingley-hyde-park-university",
      "focus": "student services, sport, rentals, public lectures, buses, rail, community safety, events and local food",
      "checks": [
        "University of Leeds news",
        "Leeds Beckett University news",
        "West Yorkshire Police news",
        "Leeds planning applications",
        "Leeds Rhinos and Headingley venue calendars"
      ],
      "sponsorFit": [
        "student services",
        "gyms and clinics",
        "training providers",
        "cafes",
        "match-day hospitality"
      ]
    },
    {
      "name": "Chapel Allerton, Roundhay and north Leeds",
      "slug": "chapel-allerton-roundhay-north-leeds",
      "focus": "family services, parks, schools, restaurants, property, roadworks, planning and weekend utility",
      "checks": [
        "Leeds City Council newsroom",
        "Leeds planning applications",
        "Met Office Leeds forecast",
        "Visit Leeds events",
        "West Yorkshire Police news"
      ],
      "sponsorFit": [
        "estate agents",
        "tutors and schools",
        "home services",
        "restaurants",
        "wellbeing"
      ]
    },
    {
      "name": "Horsforth, Pudsey, Otley and west Leeds commuter belt",
      "slug": "horsforth-pudsey-otley-west-leeds",
      "focus": "rail, buses, schools, home services, planning, family activities and airport-adjacent travel context",
      "checks": [
        "National Rail station status",
        "West Yorkshire Combined Authority transport",
        "Leeds planning applications",
        "National Highways Yorkshire updates",
        "Met Office Leeds forecast"
      ],
      "sponsorFit": [
        "home improvement",
        "family services",
        "commuter services",
        "property and relocation",
        "airport-adjacent travel"
      ]
    },
    {
      "name": "Morley, Rothwell and south/east Leeds",
      "slug": "morley-rothwell-south-east-leeds",
      "focus": "commuter roads, planning, retail parks, schools, community safety, jobs, family services and council records",
      "checks": [
        "Leeds City Council newsroom",
        "Leeds planning applications",
        "West Yorkshire Police news",
        "West Yorkshire Combined Authority transport",
        "Leeds Observatory"
      ],
      "sponsorFit": [
        "trades and repairs",
        "retail and leisure",
        "family activities",
        "training and recruitment",
        "clinics"
      ]
    }
  ],
  "sources": [
    {
      "category": "Council",
      "priority": "core",
      "name": "Leeds City Council newsroom",
      "url": "https://news.leeds.gov.uk/news/",
      "use": "Council announcements, consultations, service changes, public realm, culture and city-economy updates.",
      "proofGate": "Confirm article date, council ownership and affected neighbourhood before issue copy."
    },
    {
      "category": "Planning",
      "priority": "core",
      "name": "Leeds planning applications",
      "url": "https://www.leeds.gov.uk/planning/planning-permission/view-and-comment-on-planning-applications",
      "use": "Planning search, comments, decisions and development-record discovery.",
      "proofGate": "Verify application reference, address, status and consultation deadline from the live record."
    },
    {
      "category": "Democracy",
      "priority": "high",
      "name": "Leeds councillors, committees and decisions",
      "url": "https://democracy.leeds.gov.uk/",
      "use": "Committee agendas, minutes, councillor records and decision-document discovery.",
      "proofGate": "Do not infer decisions from agenda listings; quote exact meeting, item and document date."
    },
    {
      "category": "Population",
      "priority": "core",
      "name": "ONS Census 2021 Leeds population change",
      "url": "https://www.ons.gov.uk/visualisations/censuspopulationchange/E08000035/",
      "use": "Audience sizing and growth baseline for market-ranking proof.",
      "proofGate": "Use Census 2021 wording as dated baseline only; do not imply current estimates."
    },
    {
      "category": "Local data",
      "priority": "high",
      "name": "Leeds Observatory population dashboard",
      "url": "https://observatory.leeds.gov.uk/population/",
      "use": "Neighbourhood, demographic and local-area context for coverage architecture.",
      "proofGate": "Check dashboard labels and data vintage before citing figures."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "West Yorkshire Combined Authority transport",
      "url": "https://www.westyorks-ca.gov.uk/transport/",
      "use": "Bus, rail, mass-transit, active-travel and regional transport policy context.",
      "proofGate": "Separate policy announcements from same-day disruption; daily travel copy needs live operator checks."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "West Yorkshire Combined Authority news",
      "url": "https://www.westyorks-ca.gov.uk/news/",
      "use": "Transport, policing, business, place and skills updates affecting Leeds and West Yorkshire.",
      "proofGate": "Filter to Leeds relevance and preserve official programme names."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "National Rail Leeds live status",
      "url": "https://www.nationalrail.co.uk/stations/leeds/",
      "use": "Leeds station live departures, disruption and planned engineering discovery.",
      "proofGate": "Use live route-specific status on publication morning; cross-check severe disruption."
    },
    {
      "category": "Safety",
      "priority": "high",
      "name": "West Yorkshire Police news",
      "url": "https://www.westyorkshire.police.uk/news-appeals",
      "use": "Police appeals, public safety and incident discovery requiring cautious wording.",
      "proofGate": "Filter to Leeds district and preserve police wording, dates and locations."
    },
    {
      "category": "Weather",
      "priority": "core",
      "name": "Met Office Leeds forecast",
      "url": "https://www.metoffice.gov.uk/weather/forecast/gcwfhdp1u",
      "use": "Morning forecast, warnings and event/travel context.",
      "proofGate": "Use official warnings pages for severe-weather claims."
    },
    {
      "category": "Business",
      "priority": "high",
      "name": "LeedsBID",
      "url": "https://www.leedsbid.co.uk/",
      "use": "City-centre business improvement, events, safety, public realm and advertiser-density proof.",
      "proofGate": "Use current pages or business plans; do not imply partnership."
    },
    {
      "category": "Education",
      "priority": "high",
      "name": "University of Leeds news",
      "url": "https://www.leeds.ac.uk/news",
      "use": "University, student, research, public lecture and city economy updates.",
      "proofGate": "Separate university PR from resident utility and confirm Leeds relevance."
    },
    {
      "category": "Education",
      "priority": "medium",
      "name": "Leeds Beckett University news",
      "url": "https://www.leedsbeckett.ac.uk/news/",
      "use": "Campus updates, public events, student-cycle and research-with-local-impact discovery.",
      "proofGate": "Confirm public relevance and avoid university endorsement language."
    },
    {
      "category": "Events",
      "priority": "high",
      "name": "Visit Leeds events",
      "url": "https://www.visitleeds.co.uk/whats-on/",
      "use": "Official events, visitor economy and weekend guide discovery.",
      "proofGate": "Confirm event date, venue, ticket status and cancellation details before issue copy."
    }
  ],
  "sponsorAngles": [
    "city-centre restaurants, bars, theatres, venues, hotels and retail",
    "universities, training, graduate employers and student services",
    "property, relocation, lettings, professional services and home improvement",
    "private clinics, dentists, gyms, wellbeing and family services",
    "commuter services, parking, rail and bus-adjacent offers and rainy-day leisure",
    "Headingley sport, events, hospitality and match-day services"
  ],
  "sponsorProspectSeed": [
    {
      "name": "City-centre food, drink, retail and theatre operators",
      "segment": "hospitality, retail and events",
      "why": "LeedsBID, venues and the retail core create repeat weekend and after-work sponsor inventory.",
      "firstOffer": "Weekend city guide sponsor or founding city-centre offer slot",
      "proofGate": "Build named prospects from current venue, BID, booking and advertiser pages before outreach."
    },
    {
      "name": "University corridor services",
      "segment": "student, training and graduate economy",
      "why": "The University of Leeds and Leeds Beckett corridor supports repeat demand for food, housing, gyms, training, transport and graduate roles.",
      "firstOffer": "Term-start utility sponsor or student services guide",
      "proofGate": "Avoid university endorsement language; verify claims and student-safe offers."
    },
    {
      "name": "North Leeds family, property and wellness services",
      "segment": "affluent neighbourhood services",
      "why": "Chapel Allerton, Roundhay, Horsforth and nearby suburbs support estate-agent, clinic, tutoring, home-service and restaurant lanes.",
      "firstOffer": "Neighbourhood sponsor plus moving/local-services checklist",
      "proofGate": "Property and clinic copy needs compliance review and no performance or health claims."
    },
    {
      "name": "Commuter, parking and rainy-day leisure services",
      "segment": "transport and practical utility",
      "why": "Leeds has high commuter pain and recurring weather/event planning needs, giving practical CTA inventory.",
      "firstOffer": "Travel disruption helper or rainy-day weekend sponsor",
      "proofGate": "Recheck live operator status, opening times and cancellation rules before any time-sensitive copy."
    }
  ],
  "firstBuildTasks": [
    "Run a three-morning source-volume proof across council, planning, democracy, transport, police, weather, universities, LeedsBID and events.",
    "Decide whether Bradford, Huddersfield and Wakefield stay as transport context or become separate West Yorkshire products.",
    "Scaffold newsletters/good-morning-leeds only after the source-volume proof and sponsor-proof lanes are current.",
    "Seed coverage pages for city centre/waterfront, university corridor, north Leeds, west Leeds commuter belt and south/east Leeds.",
    "Add sponsor proof lanes for city-centre hospitality, university services, north Leeds property/family services and commuter utility.",
    "Run npm run issue:build, npm run website:build and npm run website:check in the new repo before any public launch work."
  ]
}