{ "project": "good-morning-newcastle", "updated": "2026-06-15", "status": "internal_prep_only", "timezone": "Europe/London", "market": "Newcastle", "coverage": [ "Newcastle city centre", "Quayside", "Ouseburn", "Jesmond", "Gosforth", "Heaton", "Sandyford", "Gateshead Quays context", "Tyne and Wear Metro commuter context" ], "languageRisk": "Low: English-first operation.", "launchBoundary": "Research and prep only. Do not buy domains, create public posts, contact sponsors, launch ads, collect payments or send subscriber email without fresh approval.", "sourcePolicy": "Use official/public-record routes first, transport/weather/safety next, event and university sources for daily utility, and local media only as discovery unless claims are verified against original records.", "sources": [ { "id": "newcastle-city-council-news", "name": "Newcastle City Council news", "category": "Council", "priority": "core", "url": "https://www.newcastle.gov.uk/citylife-news", "use": "Council announcements, consultations, resident services and city policy updates.", "proofGate": "Recheck article dates and service-area relevance before issue copy." }, { "id": "newcastle-planning-committee", "name": "Newcastle City Council Planning Committee", "category": "Planning", "priority": "core", "url": "https://www.newcastle.gov.uk/services/planning-building-and-development/guide-planning-applications/planning-committee", "use": "Planning committee agendas, reports and decisions for development claims.", "proofGate": "Open the agenda/report record and quote committee dates precisely; routine delegated applications need separate planning-search proof." }, { "id": "newcastle-council-meetings", "name": "Newcastle City Council meetings", "category": "Democracy", "priority": "core", "url": "https://www.newcastle.gov.uk/local-government/council-meetings-and-decision-making/council-meetings", "use": "Council, cabinet and committee agendas, reports and minutes for civic-record claims.", "proofGate": "Use the committee calendar and record page directly before publishing decisions or motions." }, { "id": "gateshead-council-news", "name": "Gateshead Council news", "category": "Council context", "priority": "high", "url": "https://www.gateshead.gov.uk/article/1759/News", "use": "Gateshead Quays, central Gateshead, transport and development context that materially affects Newcastle mornings.", "proofGate": "Keep Gateshead as context unless a story directly affects Quayside, Metro, events or commuter movement." }, { "id": "nexus-metro-updates", "name": "Nexus Metro live travel news", "category": "Transport", "priority": "core", "url": "https://www.nexus.org.uk/metro/updates", "use": "Tyne and Wear Metro disruption, planned engineering and replacement-bus notices for morning utility.", "proofGate": "Transport claims are perishable; recheck same morning and separate planned work from live disruption." }, { "id": "northumbria-police-news", "name": "Northumbria Police news", "category": "Safety", "priority": "high", "url": "https://www.northumbria.police.uk/news/northumbria/news/", "use": "Police appeals, public-safety notices and incident updates requiring cautious wording.", "proofGate": "Avoid naming suspects or repeating allegations beyond police wording; filter for Gateshead and Newcastle relevance." }, { "id": "met-office-newcastle", "name": "Met Office Newcastle upon Tyne forecast", "category": "Weather", "priority": "core", "url": "https://weather.metoffice.gov.uk/forecast/gcybg0rne", "use": "Daily forecast, rain, heat, wind and morning planning context.", "proofGate": "Use Met Office warnings pages for warning claims and recheck before weather-sensitive copy." }, { "id": "newcastlegateshead-events", "name": "NewcastleGateshead events", "category": "Events", "priority": "high", "url": "https://newcastlegateshead.com/events", "use": "Official visitor-economy event discovery for weekend planning and sponsor timing.", "proofGate": "Confirm event dates, ticket status and venue pages before issue or sponsor copy." }, { "id": "newcastle-university-news", "name": "Newcastle University latest news", "category": "Education", "priority": "high", "url": "https://www.ncl.ac.uk/press/latest/", "use": "University, research, student, public lecture and city-economy updates.", "proofGate": "Separate university PR from resident utility and confirm campus/event relevance." }, { "id": "northumbria-university-news", "name": "Northumbria University news and features", "category": "Education", "priority": "high", "url": "https://www.northumbria.ac.uk/about-us/news-events/news/", "use": "Northumbria University, student, skills, research and public-event updates.", "proofGate": "Confirm Newcastle relevance for wider university updates before inclusion." } ], "coverageLanes": [ { "name": "City centre, Grainger Town and retail core", "focus": "council decisions, transport, retail, offices, restaurants, venues, public safety and weekend footfall", "checks": [ "Newcastle City Council news and meetings", "Newcastle Planning Committee", "Nexus Metro updates", "Northumbria Police news", "NewcastleGateshead events" ], "sponsorFit": [ "restaurants and bars", "theatres and venues", "retail and professional services", "hotels and visitor offers" ] }, { "name": "Quayside, Ouseburn and Gateshead Quays context", "focus": "riverfront development, culture venues, visitor economy, bridges, arena/event pressure and cross-Tyne travel", "checks": [ "Newcastle City Council planning and meetings", "Gateshead Council news", "NewcastleGateshead events", "Nexus Metro updates" ], "sponsorFit": [ "visitor attractions", "hotels and aparthotels", "galleries and venues", "restaurants and weekend leisure" ] }, { "name": "Jesmond, Sandyford, Heaton and student corridor", "focus": "student services, rentals, university events, local food, clinics, gyms, safety and Metro/bus pressure", "checks": [ "Newcastle University news", "Northumbria University news", "Northumbria Police news", "Nexus Metro updates" ], "sponsorFit": [ "student services", "training and graduate hiring", "gyms, clinics and food offers", "lettings and home services" ] }, { "name": "Gosforth, Great Park and north Newcastle", "focus": "affluent commuter services, schools, planning, roads, family activities, weather and premium home-service demand", "checks": [ "Newcastle City Council news", "Newcastle Planning Committee", "Nexus Metro updates", "Met Office Newcastle" ], "sponsorFit": [ "estate agents and relocation", "schools and tutoring", "home improvement", "private clinics and wellbeing" ] }, { "name": "Metro commuter context", "focus": "only the Tyne and Wear Metro disruption, engineering and event-travel items that materially change a Newcastle morning", "checks": [ "Nexus Metro live travel news", "Met Office Newcastle", "Northumbria Police news", "NewcastleGateshead events" ], "sponsorFit": [ "commuter services", "transport-adjacent offers", "coffee and breakfast", "rainy-day leisure" ] } ], "sponsorAngles": [ "city-centre hospitality, theatres and nightlife", "Quayside hotels, venues and visitor attractions", "student services, graduate hiring and skills", "property, relocation, clinics and family services", "Metro commuter utility and rainy-day leisure" ], "firstBuildTasks": [ "Run three mornings of source-volume proof across council, planning, Metro, police, weather, events and university routes.", "Keep Gateshead as Quayside and commuter context unless source proof shows a combined NewcastleGateshead product is cleaner.", "Build a private sponsor proof ledger around Metro disruption, arena/event windows, university open days and Quayside visitor demand.", "Check goodmorningnewcastle.co.uk and adjacent names manually, without buying anything.", "Scaffold only after source cadence, coverage boundaries and advertiser proof are verified." ] }