Lead matching matrix

Match Brighton sponsor leads to reader jobs and event windows.

Match Brighton sponsor leads to event windows, packages, proof requirements and first internal actions so approved outreach can start with the safest, highest-utility offers.

Do not contact prospects, reserve inventory, collect payment, imply live circulation, publish sponsor claims or use named leads externally before the editor approves outreach and every advertiser/source page is rechecked.

Proof ledger Named leads Sponsor calendar Outreach copy

Lead matches

6Internal-only candidates

First batch

5Low-risk proof targets

Live contact

0No outreach or payment action

Matching rules

Use these to decide whether a lead belongs in the first approved batch.

OpenMatching rulePrefer leads with a current local landing page, one clear CTA, date-specific usefulness and low regulated-claim risk.OpenMatching ruleMatch every lead to a reader job: book, travel, eat, plan, attend, repair, learn or save time.OpenMatching ruleUse event windows as timing signals only. Recheck official event pages and advertiser pages before any dated claim.OpenMatching ruleKeep the first approved batch to low-risk hospitality, visitor-economy, arts, workspace and food leads unless the editor explicitly approves regulated categories.

Matched leads

Each candidate has a reader job, timing window, package fit, proof list and internal next action.

Match 1 - Hospitality discovery partner

Restaurants Brighton

Window: Brighton & Hove Pride weekend

Reader job: Find bookable local food and drink options before crowded Brighton weekends.

First package: Referral reward sponsor

Proof to capture: Current partner roster; Live booking or offer URL; Prize or discount terms; Pride or weekend availability

Risk: Medium: potential channel rather than direct advertiser; never imply endorsement or placement before approval.

Next internal action: Build a five-venue proof sheet from current restaurant pages before asking for outreach approval.

Match 2 - Seafront food hall and hospitality

Shelter Hall

Window: Pride planning issue

Reader job: Give visitors a practical seafront food and meeting-point option.

First package: Checked offer box

Proof to capture: Current trader line-up; Opening hours; Booking or walk-in route; Venue terms and age restrictions

Risk: Low-medium: trader, menu and opening-hour claims can go stale quickly.

Next internal action: Capture the live venue page and one sponsor-safe CTA, then route through the proof ledger.

Match 3 - Hotel and visitor economy

Maldron Hotel Brighton City Centre

Window: Pride planning issue

Reader job: Help visitors check stay options, cancellation terms and location before major event weekends.

First package: Event-week stay sponsor

Proof to capture: Direct booking URL; Live availability; Cancellation terms; Exact address and accessibility notes

Risk: Medium: no scarcity, price or availability claim without same-day advertiser proof.

Next internal action: Verify hotel site details and draft only evergreen location/booking copy.

Match 4 - Arts and events

Brighton Dome & Festival

Window: VisitBrighton late-June event cluster

Reader job: Point residents to current local culture listings and ticket routes.

First package: Event-week placement

Proof to capture: Current event URL; Ticket availability; Date and venue proof; Ticket terms

Risk: Low-medium: event inventory changes quickly; source every date.

Next internal action: Select one current event listing and prepare a dated copy block with source link.

Match 5 - Workspace and business community

PLATF9RM

Window: Post-event weekday recovery issue

Reader job: Help local workers and founders find workspace, events or a business-community route.

First package: Community service box sponsor

Proof to capture: Current location page; Membership or event route; Landing page; Any community wording approval

Risk: Low-medium: do not imply Pride affiliation or community representation.

Next internal action: Draft a non-event-affiliated workspace CTA and verify active locations.

Match 6 - Seafront leisure and wellbeing

Sea Lanes Brighton

Window: Summer visitor sprint

Reader job: Give residents and visitors a practical morning leisure option with safety caveats.

First package: Morning activity sponsor

Proof to capture: Current booking route; Safety wording; Weather dependency; Age or ability restrictions

Risk: Medium: health, safety and weather wording must stay conservative.

Next internal action: Capture the current booking page and write copy around planning, not outcomes.

Safest first batch

Keep the first outreach request tight and low-risk.

OpenBatch 1Restaurants Brighton is in the safest first approved-outreach batch, subject to current proof and editorial approval.OpenBatch 2Shelter Hall is in the safest first approved-outreach batch, subject to current proof and editorial approval.OpenBatch 3Brighton Dome & Festival is in the safest first approved-outreach batch, subject to current proof and editorial approval.OpenBatch 4PLATF9RM is in the safest first approved-outreach batch, subject to current proof and editorial approval.OpenBatch 5Sea Lanes Brighton is in the safest first approved-outreach batch, subject to current proof and editorial approval.

Approval checklist

No prospect contact, checkout route, sponsor name publication or slot hold before these gates pass.

OpenApproval gateCurrent advertiser page captured.OpenApproval gateCTA URL works and matches the proposed copy.OpenApproval gateEvent/date/source proof captured where relevant.OpenApproval gateProof ledger row prepared.OpenApproval gatethe editor approves outreach before any contact.